A little background on Junonia
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| The Junonia catalog was founded in 1995 by Anne Kelly in St. Paul, Minnesota. Anne started the business on a simple observation: larger women were not finding attractive and sturdy sports clothing to meet their needs. Lack of quality and well-designed active-wear for larger women and the realization that " I was seeing a lot more women like me at aerobics classes and the Y(MCA)" inspired Kelly to start her company. |
The early catalogs focused exclusively on activewear and swimwear, expanding over the years into active-casual and active-career clothing. Junonia customers are very active, exercising on regular basis, getting involved with family and community life, holding a job and even finding time for continuing education. The clothes reflect their lifestyle by being comfortable, fashionable and easy to maintain. Today, Junonia mails over 6 million catalogs a year.
Purely catalog at the beginning, today nearly 50% of sales are placed on Junonia's internet site. The company does not have any retail outlets, conducting all of its business through direct-to-the-customer channels by web and 24 hour phone at 1-800-JUNONIA.
Customer knowledge, product innovation, a great fit, and quality are the key assets Junonia brings to the plus-size marketplace. Style and trend are carefully interpreted for the plus-size woman with the result that when she wears Junonia, she is inspired with a sense of confidence. Over 80% of items are exclusive to Junonia. Most are made in the USA.
Through the catalog's web and customer service, Junonia counsels women who are just starting to work out. They learn about keeping cool with wicking fabrics so they can enjoy a longer workout. They learn how to layer for heat management and how to find support in a swim suit or a sports bra.
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